SIRYUS A.M
Creative Collective - Talent Management - Marketing - Education
We began with a simple belief: African music, especially independent artistry, deserves platforms that truly understand its power. SIRYUS A.M works at that crucial point where talented artists meet genuine opportunity. Unlike traditional music companies, we're a community dedicated to developing the next generation of African musical voices. As the music and talent management division of Siryus Creative Media Ltd, we find and support artists who bring fresh perspectives to African music. When these artists work with us, they find spaces to create freely and reach new audiences who appreciate their unique approach.
Our collaborative projects make all the difference. The Indiba Project Series has helped artists like Hidaya Morgan rediscover her distinct sound, while providing Aine Arsene, Chriss D, and Max Prodigy the foundation to build sustainable careers. Our initiatives connects and educates independent musicians across borders, creating partnerships that continue to grow and influence the industry.
What motivates us? Finding extraordinary independent talent in overlooked places. Seeing an independent artist connect with their first real audience. Creating music that honors traditions while pushing boundaries. Our upcoming projects like Acoustic Rwanda and the Abditory Sessions will bring artists and listeners together in honest, direct ways that strip away industry noise and focus on what matters: the music itself. While much of the industry chases trends, we invest in real independent artists with something meaningful to say. We create opportunities, remove obstacles, and champion independent musicians who deserve recognition. We're helping write an exciting new chapter for African music, and we invite you to join us.